ABOUT
Where Creativity, Strategy, and Technology Align
WHY WE EXIST
Wême was founded to challenge how creative and strategic work is done in modern marketing. Not because the tools are complex, but because the world they operate in has changed. Today, everyone has access to the same platforms, technologies, and distribution. Content is everywhere. Expectations are higher. Brands are no longer competing for visibility alone, but for relevance, trust, and cultural connection. That demands a deeper level of creative intelligence, sharper strategic clarity, and stronger operational precision than ever before.
At the same time, technology is accelerating everything. AI, automation, and digital systems are reshaping how work is produced and scaled. Yet many creative workflows still rely on outdated structures, manual processes, and inefficient ways of working. Valuable time and resources are spent on coordination and friction instead of creative excellence and strategic thinking.
OUR PHILOSOPHY
Our operating model is built around a simple insight: the way creative talent works has fundamentally changed. The strongest creatives today operate as independent specialists. They combine craft, cultural understanding, and strategic thinking. They move fast, adapt quickly, and take personal responsibility for quality and impact. At the same time, ambitious brands want creative expertise close to their product, culture, and community.
Wême connects these two worlds. We integrate top creative talent directly into brand teams through flexible, scalable partnerships. This allows brands to access high-level creative intelligence without heavy overhead or rigid agency structures, while giving creatives the environment they need to perform at their best.
OUR OPERATING MODEL
Wême exists to strengthen the bridge between creative intelligence, strategic clarity, and technical precision. We believe creativity is the most powerful growth driver a brand can have. But creativity alone is not enough. To create real impact, it must be supported by clear strategy, strong systems, and efficient execution. When creative direction, operational structure, and technical tools work together, brands move faster, communicate better, and build stronger market positions.
We work as a creative studio and embedded strategic partner, helping brands design how they show up, communicate, and grow across social and digital platforms. Our work spans creative direction, content strategy, brand positioning, workflow design, and technical integration, always shaped around how each business actually operates.
HOW WE CREATE IMPACT
Our work is grounded in close collaboration, deep business understanding, and a commitment to creating value that actually matters. Not through prestige or trend-chasing, but through clarity, structure, and human creativity.
We operate as both strategic partner and creative force. We advise when clarity is missing, challenge when something no longer works, design structure when systems are broken, and execute when momentum is required - always with one goal in mind: to create work that drives real, measurable progress.
This is how we help brands turn creativity into growth.
Mathilda Ljungberg
FOUNDER
Mathilda Ljungberg has nearly a decade of experience across social media, brand strategy, and creative leadership within beauty, fashion, and lifestyle.
Before founding Wême Studio, she led global creative at SACHAJUAN, shaping brand strategy, creative direction, and communication across 30+ international markets. Her work spanned global campaigns, large-scale productions, immersive brand experiences, and long-term creative transformation, collaborating with teams and partners across EMEA, the US, and APAC.
Her background bridges consultancy, freelance, and in-house leadership, giving her a rare, holistic understanding of how brands operate at every level. Beginning her career as a content creator, she built and scaled her own social platforms while partnering with brands such as Pinterest, NA-KD, University of Borås, Juicy Couture, and Xlash Cosmetics. This dual perspective has shaped her ability to translate cultural insight, creative direction, and strategic clarity into tangible business value.
At Wême, she advises founders, leadership teams, and marketing organizations on creative strategy, social direction, brand positioning, operational workflows, and AI-supported production systems. Her work centers on helping brands sharpen identity, elevate communication, and build creative structures that perform both culturally and commercially.
With a BBA in Fashion and experience spanning global brand development, strategic leadership, and hands-on creative execution, she combines formal knowledge with deep operational understanding to deliver precise, future-facing strategies.
