SACHAJUAN 20th Anniversary – Live Show & Exhibition
SACHAJUAN 20TH ANNIVERSARY, GRAND HÔTEL, STOCKHOLM 2024 – Creative direction and concept development. Live performance, show direction, installation, creative production, model management, styling, sound, lightning, spatial flow, and guest experience.
SACHAJUAN BRAND CAMPAIGN 2022 ‘IN MOVEMENT’ x KIMCHII
a celebration of movement, expressive freedom, affinity and joy.
HAIR BONDING BOOSTER LAUNCH CAMPAIGN
The ‘Hair Bonding Booster Activator’ launch campaign, directed by Mathilda, was designed to showcase the science and technology behind its advanced formula. The campaign incorporates laboratory-inspired elements and dynamic filmmaking techniques. These elements work together to subtly and elegantly enhance the perception of innovation and scientific precision.
CREATIVE DIRECTION
Selected Work From In-House Roles
Selected projects created by Mathilda Ljungberg during her in-house role at SACHAJUAN. Portfolio projects from previous in-house positions are presented to illustrate Mathilda Ljungberg's individual contributions and experience. Unless otherwise stated, featured work was not commissioned through Wême Studio.
Film Direction
MINI-SERIES: 'SACHAJUAN PRESENTS'
This original mini-series highlights the essence of personal expression, creative freedom, and individuality. Inspired by the brand’s values and heritage, each episode explores perspectives on authentic self-expression, a core drive in both beauty and life. Through the journeys of four creative talents from diverse cultural backgrounds, the series uncovers the beauty and power of passion in its purest form. Filmed in London and Paris 2023.
Social Media Coverage: Presented through a trailer + episode of each talent on SACHAJUAN's Instagram account. The distribution of SACHAJUAN Presents was combined with other short form video content–hair tutorials, celebrity hairstylist sessions, and GRWM–to emphasize the SACHAJUAN products and performance throughout the breakdown of the campaign. Find full episodes and social media coverage on @sachajuan 's Instagram.
SOCIAL MEDIA CONTENT PRODUCTION
HAIRSTYLING CONTENT | LONDON
Led the creative and strategic content rebranding project from concept to execution, aligning marketing initiatives with target audience, market fit, and consumer behavior. Developed visual concepts for brand expression on TikTok, and provided creative direction across content concepts, storytelling, production, and editing.
PRODUCT LAUNCH CAMPAIGN PRODUCTIONS
